Communications Strategist & Journalist
Clarín, La Nación, and Infobae no longer define themselves solely as journalism companies. They are redefining themselves as data and technology companies. That identity shift has consequences that go far beyond corporate rebranding. One of the most significant findings of my research (my master thesis “Between the Human and the Automatic: Generative AI and the …
Argentina’s digital media outlets have spent two years experimenting with AI in their newsrooms*. What they’ve learned about what to delegate — and what not to — is a roadmap any communications team can use. When Infobae describes AI as its “editorial partner” and La Nación calls it an “assistant,” it’s not just a naming …
One cannot not communicate. That’s my favorite of the five communication axioms. I like it not just because of the way is written but of course because of its meaning. We are communicating all the time. Even if we think we aren’t. No communication is also communication. That means we, as humans, communicate not just with …