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I spent 18 months researching how gen AI is transforming journalism. Here is what I found — and why it matters to every communicator

November 2022. OpenAI launches ChatGPT to the public and within two months it reaches 100 million users. No technology in history had ever spread that far, that fast. Not the telephone, not television, not the internet. When that happened, I had already been working on a question that suddenly became urgent: what does generative artificial …

Press, Radio, Internet, AI: journalism has always survived technological change. Will It this time?

Every time a new technology appeared, people said journalism would die. Every time, it survived — transformed, but alive. Generative AI poses the same question, but with one difference that changes everything. Argentine journalism was born as many other media in the world, from politic interest. The first newspaper on record, the Telégrafo Mercantil (1801), …

Embracing failure

The other day a friend told me that she was afraid of failing in her relationship with her new partner. So I started thinking about failure and success. I would define success as the status of having achieved a goal or an objective. It’s the result of a long way or process that includes failure, …

Culture: how different we are

When you think about your culture, you know what that means and you can describe to someone else those things that make you be, for example, a person from Latin America or from Europe. But what does the word “culture” really mean? According to Wikipedia, culture is “the set of customs, traditions, and values of …